Mobile marketing campaigns have emerged as a preferred choice by marketers for brand promotions today. Short messaging service (SMS)-based interactive media campaigns like contests and opinion polls have exhibited a higher rate of success in comparison to traditional media. In such a scenario, innovations such as Short Codes provide a better reach and return on investment (ROI) for these mobile marketing campaigns. Short Codes are short phone numbers for mobile phone users to request or respond to information via SMS. Instead of a 10-digit number, Short Codes are five or six digits in length and are easy to remember. The digits often correspond to a brand name or phrase.

At TechShastra, we co-ordinate with all the mobile operators for implementation of the short code, ensuring all technical aspects are addressed by them. TechShastra also develops the SMS ‘PUSH & PULL’ application and content management application along with the database design & maintenance.Short Code can be applied to various business applications in different vertical domains like television & entertainment industry, advertising & media, logistic industry, travel industry, securities, FMCG, healthcare, insurance etc.

Features:

• Short, five digit number that is easy to recall.
• Accessible from any mobile phone.
• Sends automated response SMS to an incoming SMS.
• Supports ‘PUSH’ as well as ‘PULL’ messages.
• Immediate response to any incoming SMS.
• Highly scalable and modular architecture
• Customisable request and reply messages
• Comprehensive logging of incoming as well as outgoing messages.
• Highly flexible data reading and matching engine.
• Highly reliable SMS application.
• Seamless integration with client's back end system.

Benefits:

• Automate interactive marketing campaigns such as contests, polling, voting etc.
• Top-of-mind recall with strong impact and wide reach.
• Provide crucial information to field force on the move.
• Effective, immediate & accurate handling of queries and requests.
• Cut down costs on client communication.
• Provide better service value to customers with speedy response.
• Effortless logging and tracking of customer response.

How it Works:

• User types in his request for an information and sends it to the Short Code Number.
• This gets routed to the SMSC of user's mobile service provider.
• This Short Code in the SMSC is mapped to TechShastra's SMS Application Server.
• The SMS Application server processes the request by retrieving the result from the DB Server.
• The result is then pushed back from the SMS Application Server to end user's Mobile via the SMSC.

Case Study:

CNBC TV18 is a Television Channel Company providing the latest breaking news, headlines, stock prices, indices, recommendations, etc. The task was to provide a Short Code service for requesting Stock Quotes, News, Forex information etc from the Mobile.

TechShastra co-ordinated with all Cellular Service providers in India and blocked the Short Code '52622'. The development & maintenance of the SMS Application and integrating this Application with SMSC of all the service providers was done by TechShastra. TechShastra also integrated the SMS Application with the Back-end DB server of CNBC Tv18

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