In this digital age, one of the most crucial factor in the success of any organisation is automation of, not only the internal business environment but also the external communications be it with its field force, customers or business partners. The emphasis is now on a collaborative work environment involving business associates and employees who are beyond the boundaries of the enterprise.

Applications like Sales Force Automation give enterprises the ability to implement global e-commerce strategies, enabling their employees to work anywhere, at anytime using any device, regardless of connection or network.

The 2 Way SMS Solution enables an enterprise to receive requests from the clients or field force via SMS and send automated reply messages based on the request through TechShastra's SMS Gateway. 2 Way SMS is ideal for industries which involve large sales and service force such as FMCG, pharmaceutical, banks, logistic companies. The solution can also be used by advertising and media companies to host interactive marketing campaigns for their clients. Merchants require frequent price quotes from large trading houses. This can be automated by 2 Way SMS solution

Features:

• Sends automated response SMS to an incoming SMS.
• Supports 'PUSH' as well as 'PULL' messages.
• Highly scalable and modular architecture.
• Customisable request and reply messages.
• Comprehensive logging of incoming as well as outgoing messages.
• Immediate response to any incoming SMS.
• Highly flexible data reading and matching engine.
• Highly reliable SMS application for business critical scenarios.
• Seamless integration with client's back-end system.

Key Benefits:

• Automate day-to-day communication mechanisms.
• Provide information to clients and field force on the move.
• Effective, immediate & accurate handling of queries and requests.
• Cut down costs on field force & client communication.
• Provide better service value to customers with speedy response to requests.
• Provide right information anywhere on 24 x 7 basis.
• Increase field force efficiency with immediate response on price quotes, product availability etc.

How it Works:

• The Sales Team / Field Force / Clients will send a SMS to the Dedicated Mobile No. connected to the Server, in a pre-designated format with specific keywords.
• On receiving the SMS in the Mobile, TechShastra's SMS application will automatically read the request.
• This request information will then be stored in the INBOX Table for all incoming SMS.
• The Processing of the request would be further taken care by the Existing Back Office System.
• Once the request is processed the reply/results are then pushed as a XML String to the URL of TechShastra's SMS Gateway Server by the Back Office System.
• It is suggested that, the clients customize their back office system codes to read from the INBOX Table and embed a piece of code to push the XML String to the URL provided by TechShastra.

Case Study:

A leading pharmaceutical company needed to automate their large field force to simplify and improve the sales processes. Usually, the field force would call up the office and gather information which very often was quite time consuming and inaccurate. The 2 Way SMS Solution was ideal in such a situation. Whenever information was needed by a sales person, he would SMS the particular keyword to a 10 digit mobile number which was connected to a server hosting the SMS application. The application would read the incoming message and store it in the Inbox. The keyword in the message would be processed by the backend system and the necessary information would be pushed as a XML String to the SMS Gateway Server. A SMS with this information would go to the sales person from the SMS Gateway Server.

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